Hyperice x Selfridges London
Client: Hyperice x Selfridges
The brief
Hyperice wanted a premium recovery space inside Selfridges London to showcase its full range: the Nike x Hyperice Hyperboot, the Hypervolt massage guns and the Normatec Premier Legs. It had to sit naturally within Selfridges' store fit-out and still stand out as a Hyperice space.
The build
Hypervolt charging plinth: a steel-framed plinth with live charging built in, so the Hypervolt Go 3, Hypervolt 3 and Hypervolt 3 Pro sit on display fully charged with their green charging rings lit. A5 frosted acrylic product plaques on brushed stand-offs give each model its own spec card.
Hyperboot display plinth: refurbished with a new wrap and vinyls, a new acrylic top and concealed charging, to present the Nike x Hyperice Hyperboot at eye level.
SEG lightbox frames: satin black frames to match the rest of the space, with fire-rated (B-s1,d0) tension-fabric graphics for the Hyperice and Normatec Premier artwork.
Normatec Premier display: a grey fabric mannequin dressed in Normatec Premier Legs and Nike Pro, staged on the platform so shoppers see the product in use.
Materials: CR4 bright mild steel sheet, ERW steel box-section frames, 25mm moisture-resistant MDF, and Ufabrik UV blackback SEG fabric.
The install
Delivered in two phases: the core plinths and graphics in September 2026 then the Normatec lightbox, mannequin and new acrylics in October 2026. A two-person Black Treacle team installed out of hours to keep the store trading.
Services: Concept & design · Steel fabrication · Joinery · Large-format SEG print · Installation
