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      <image:caption>peedo retail pop-up display build</image:caption>
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      <image:caption>Cadence rounded plinth display</image:caption>
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      <image:caption>Normatec accessory stand</image:caption>
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      <image:caption>Olympic Park wayfinding signage fabrication</image:caption>
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      <image:caption>Hyperboot encased plinth display</image:caption>
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      <image:caption>Recovery seating and station</image:caption>
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      <image:caption>Nike Run Pop Up area</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>Hyperice logo with stylized black lines next to the word 'Hyperice' in black text on a gray background.</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>The word 'Cadence' in bold black letters on a white background.</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>A black and white abstract logo combining the letters 'A' and 'P'.</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>Swim England North East logo with stylized 'SE' and text.</image:caption>
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    <lastmod>2026-11-11</lastmod>
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      <image:title>Projects - Event in a Box</image:title>
      <image:caption>Hyperice Event in a Box portable flight case display</image:caption>
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      <image:title>Projects - Event in a Box</image:title>
      <image:caption>Event in a Box LED-lit product plinths</image:caption>
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      <image:title>Projects - Event in a Box</image:title>
      <image:caption>Event in a Box lockable storage and integrated power</image:caption>
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      <image:title>Projects - Event in a Box</image:title>
      <image:caption>Hyperice event display with changeable graphics</image:caption>
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    <priority>0.5</priority>
    <lastmod>2026-11-11</lastmod>
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      <image:title>Projects - Hyperboot Launch</image:title>
      <image:caption>Nike x Hyperice Hyperboot launch try-on bench</image:caption>
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      <image:title>Projects - Hyperboot Launch</image:title>
      <image:caption>Hyperboot display plinth with COB LED lighting</image:caption>
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      <image:title>Projects - Hyperboot Launch</image:title>
      <image:caption>Upholstered try-on bench detail</image:caption>
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      <image:title>Projects - Hyperboot Launch</image:title>
      <image:caption>Hyperboot launch retail display set</image:caption>
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  <url>
    <loc>https://www.blacktreacle.uk/projects/barrys-recovery-zones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-11-11</lastmod>
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      <image:title>Projects - Barry's Hypervolt Recovery Zone</image:title>
      <image:caption>Barrys Recovery zone Canary Wharf</image:caption>
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      <image:title>Projects - Barry's Hypervolt Recovery Zone</image:title>
      <image:caption>Barry's recovery zone front view with charging docks</image:caption>
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      <image:title>Projects - Barry's Hypervolt Recovery Zone</image:title>
      <image:caption>Recovery zone quarter-turn lock-in base detail</image:caption>
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      <image:title>Projects - Barry's Hypervolt Recovery Zone</image:title>
      <image:caption>Matte black recovery zone with white vinyl branding</image:caption>
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  <url>
    <loc>https://www.blacktreacle.uk/projects/hyperice-selfridges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-11-11</lastmod>
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      <image:title>Projects - Hyperice Selfridges Retail Activation</image:title>
      <image:caption>Normatec Premier mannequin display at Selfridges</image:caption>
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      <image:title>Projects - Hyperice Selfridges Retail Activation</image:title>
      <image:caption>Nike x Hyperice Hyperboot display detail at Selfridges</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a9fcfd642daa216dfe394e9/d577f64d-ae3e-4855-a962-ed1d5b53a1e0/black-treacle-hyperice-selfridges-hypervolt-product-plaques.jpg</image:loc>
      <image:title>Projects - Hyperice Selfridges Retail Activation</image:title>
      <image:caption>Hypervolt product plaques on frosted acrylic stand-offs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a9fcfd642daa216dfe394e9/6de41c25-5ecd-4516-b2df-09e7a57588d6/black-treacle-hyperice-selfridges-hypervolt-plinth.jpg</image:loc>
      <image:title>Projects - Hyperice Selfridges Retail Activation</image:title>
      <image:caption>Hypervolt charging plinth with SEG lightbox at Selfridges</image:caption>
    </image:image>
  </url>
</urlset>

